Bumble just blamed the women

Imagine that

It's wild to think a dating app designed for and by women would be the one to utterly blunder an ad campaign and attack women outright for their choice to give up on dating and men.

It's not surprising, though. Dating apps are designed to fail women, even if it's women who create them.

The whole point of a dating app is to create a facade of opportunity while covertly making it impossible to find a relationship. Why on earth would they want that? Then, you would delete the app, and they would lose money!

The Bumble debacle is interesting in that the campaign, which essentially scolds women for deciding to have some self-respect and body autonomy, comes from an app that has capitalized on its pro-women stance. Its entire brand identity is about supporting women and creating a safe space for women to date. However, anyone who has spent time on the app will probably tell you that it doesn't provide any more support or safety than any other site.

The site is full of fake accounts (On both sides, I might add), predators, false advertising, catfishers, and a lot of really awful men.

Just like all the apps, except the others, at least, don't pretend to care about women and their safety.

So why did Bumble fumble so badly?

Men are scared. And dating apps are losing money.

Men are finally seeing the writing on the wall for their years and years of gaslighting, catfishing, ghosting, cheating, and I'm not even talking about the centuries of Patriarchy and abuse women have endured. I'm referring to our most recent decade of dating with the rise of the dating app.

What was once only whispered about at ladies' lunch because women were embarrassed and ashamed is now on full display with these apps: There are Excel spreadsheets and social media pages calling men out, there is nowhere left to hide. Women are fed up.

Yet, instead of taking a good hard look at the real reason why this is happening, they just did what men always do, blame the women and demand we put out and put up with their bullshit.

And so here we are, "WOMEN YOU HAVE TO KEEP HAVING SEX WITH US EVEN IF WE ARE ABUSIVE ASSHOLES!"

I mean, that might as well have been what the ads said.

Of course, they are now removing the ads, but the damage has already been done. Earnings reports for these apps have consistently declined in the last three years; this may have just been the chemical spray that killed the bee.

Bumble buzzed around and found out that women aren't just choosing celibacy; we're done dating together.

I left Bumble a while ago for multiple reasons, but mainly because I just decided that if I wanted to feel shitty about myself, I'd rather suck at something else like ax throwing or gardening. I also came to realize that I just wasn't interested in the late 40's to early 50's divorced dad who had to "endure" years of marriage and not being able to "have fun", so left his wife, whines about child support and shared custody and is either looking for someone else to do his laundry or get him off, because he clearly doesn't want to offer a woman anything in return. It's a numbers game to them, and women are tired of the odds.

This is why women are done dating and having sex because men have nothing to offer us, especially for women in their 40s and 50s. You've left us for younger women, you've left us to raise your children, you've used us as your maid service, therapist and depository for years and years with no paycheck or return on our investment, you had your mid-life crisis, and we've decided cats, card games with girlfriends and little happy rabbits bring us more joy and now you're having a temper tantrum on billboards and online ads insisting we keep having sex with you.

No.

And before you men come on here and tell me, it's me, I'm the problem.

Stats and data say otherwise. I know you don't want to acknowledge that it could be you.

You've had your fuck around, and now you're finding out, it's you, you're the problem.

---

Like reading my Substack? Consider becoming a paid member of my stack! Your memberships helps support me and my family as I am hopefully creating content you enjoy!